A relatively new social media platform, TikTok, focuses on the creation of short and interesting viral video content for the web. Everyone wants to access and involve more followers in TikTok. However, building a loyal following can take a long time for new brands.
We are going to talk about accessing TikTok for brands, curating content, and vibing with their TikTok followers to get brands kick-started on their TikTok content journey.
Accessing TikTok: How do I get access to TikTok?
Brands can curate content from a variety of TikTokers from all over the globe, sometimes accessing such creators can become a problem when their content is inaccessible.
For this, you can use VPNs like VeePN with multiple browser extensions. Depending on your new geo-location, TikTok will display video clips from a different location. New styles and concepts that aren’t yet available in your area can be discovered in this way.
What is a VPN? VPN known as Virtual Private Network is a technology that allows people to connect to a private network over an open public network. Encryption and anonymity are provided by virtual private networks (VPNs). You can download and install VPNs like VeePN for seamless connectivity and access geo-restricted data. Clearly useful for outreaching on TikTok to build your brand.
Although it is important to note to shoot TikTok content in a format that is convenient and resonates with your brand and sometimes that can seem difficult.
But worry not. We’ve compiled a list of eleven concrete suggestions to assist you in growing your TikTok following. So follow 11 ways to access and involve more followers in your TikTok.
11 Ways to Access And Involve More Followers In Your TikTok
Follow the best 11 ways to access and involve more followers in your TikTok video and account.
1. Figure Out Who You’re Trying To Reach
When you’re trying to build a following on any social media platform, the first step is to figure out who your audience is and what they like.
It is possible to grow your TikTok followers in a variety of ways.
The first step is to look at your industry’s competitors and key opinion leaders. They’re posting all kinds of stuff. Think outside the box by taking notes from the most popular videos and incorporating them into your own original concepts.
Take a look at your other feeds and see what kind of content you’ve been posting. You can still identify some common trends and content types or ideas that you know will perform well even if the content you publish on TikTok is very different.
Finally, take a few moments to go over your customer persona once more and make a mental note of their preferences. In a platform like TikTok, what are the users hoping to see?
Keep in mind that with a new and virally-driven network like TikTok, it’s all trial and error. Many different video formats can be tested before finding the one that resonates with your audience the most. It is possible to keep the number under a million by ensuring you have a firm grasp on your target audience. Possibly as many as six.
2. Pay Attention To Current Trends
TikTok is all about trends. A few videos have very similar layouts or use the same sound clip if you’ve browsed the platform before. This is due to the fact that this particular style of video is currently popular. Take advantage of current TikTok trends and create a video that is relevant to your business.
See what hashtags and sound clips are trending on your app’s discover page to get ideas for your own feed.
3. Create A TikTok Video Challenge
One of TikTok’s most popular features is its variety of video challenges, including dances, challenges, and more. As you watch videos on the app, you’re likely to encounter a variety of difficulties. See if there are any that would work for your company, or think about coming up with your own TikTok event.
For example, with the #MoonPieChallenge, MoonPie did exactly that. The first TikTok video they made was a challenge, and they followed it up with a few more.
In addition to being one of their most popular videos, it was also a great introduction to their brand on the app.
4. Make Use Of The Appropriate Hashtags
Your content can be found more easily if you use hashtags in the same way as on Instagram, Twitter, and other social media platforms. However, you must ensure that you are using the correct hashtags.
Many people simply use all of the currently trending hashtags in their captions, which is something we see a lot of. However, this should only be done if the hashtags you use are relevant to the content you’re sharing. Otherwise, it looks like spammy ads.
Instead, type relevant hashtags into your caption to see how many views those hashtags are getting.. #fyp or #foryou hashtags, which are frequently used in an effort to get on the For You page, should also be included. Despite the fact that these hashtags haven’t been proven to have a direct impact on your content’s placement, their widespread use can still help you get your message out there.
So, using Hashtags on your TikTok content can access and involve more followers in TikTok.
5. Use The Appropriate Timeframes When Posting Videos To Your TikTok Account
Make sure you post at the right time to get the most views from TikTok. This data can be found in your analytics, which can be found in your business or creator tools.
Scroll to the bottom of the Followers tab to see recent activity from your followers. Your followers’ most active times and days can be found in this section. Your posts will perform better if you publish them just before peak traffic hours.
In order to find out what times work best for your brand, keep a record of when your content has been published.
6. Sharing User-Created Content Is The Sixth Step
When people are talking about your brand or sharing videos that are highly relevant to your industry on TikTok, ask if you can also share them! It’s fine to credit the original creator in the caption, as long as you give them full credit for their work.
Use existing users’ or clients’ content utilizing your brand as an excellent means of promoting your service, showing off happy customers, and giving potential customers an idea of what to expect when they order from you.
7. Work With TikTok Influencers
Instagram is a great platform for influencer marketing, but TikTok is the same. It’s easy to get your company’s name out there by partnering with some of the many “TikTok-famous” users.
Working with TikTok influencers has its own set of expenses to consider. As a starting point for your influencer marketing campaign, you may want to look for TikTok micro-influencers with a large and engaged audience.
8. Use Other Social Media To Promote Your TikTok Content
Become a TikTok sensation by promoting your presence on social media. It’s a good idea to cross-promote your TikTok videos to other social media platforms so that your followers are aware that you have a TikTok account.
TikTok videos can be easily repurposed on other platforms like Instagram and YouTube, which have their own versions of short-form video content. Some social media platforms, such as Twitter and Instagram, allow you to save videos from your TikTok feed and then upload them as-is, making it easy for your followers to find you on TikTok.
When it comes to promoting original content, some platforms have restrictions that prevent them from using repurposed TikTok videos. In order to use Instagram Reels, you’ll need to either upload the original short video or edit it to remove the watermark. This feature is available on YouTube Shorts, but it isn’t monetized.
9. Features Can Be Used To Keep Your TikTok Followers Engaged
Engaging with other videos on TikTok is a great way to increase the number of people who see your profile. Stitch/duet other people’s video clips and share your own.
When you use stitching, you can add your own video to the end of someone else’s video. An existing video can be enhanced with your own commentary or new content using this handy feature.
Dueting is a feature that allows you to place your own video next to another user’s video so that you can respond to or enhance an existing video.
Stitch or duet videos that are highly relevant to your brand should be owned by you. Alternatively, you can simply like and comment on videos made by your target audience.
10. End Your Videos With A Call-To-Action (CTA)
What else can you do to get more TikTok followers? Ask!
Use call-to-actions (CTAs) at the end of your videos to encourage viewers to go to your profile, view similar videos, or subscribe to your channel.
While having a call-to-action in every video you post may turn off your current followers, no one will mind if you do it once in a while.
When you’re making a video series or posting a series of videos, this strategy works best. Insert something like, “Follow us to get part two” as a sticker or text in the video.
11. Try The TikTok Ads
Our final piece of advice is to experiment with using some of your ad budgets to promote your TikTok videos. When you’re just getting started, this is a great way to get a sense of what works and what doesn’t for future videos.
Brand takeover and in-feed ads are your best options for TikTok ads when you’re trying to get your message out there. It’s time to start brainstorming videos that will entice your target audience to follow you on social media.
So this is how you can access and involve more followers in your TikTok.
Here in this article, we have mentioned 11 ways to access and involve more followers in your TikTok. We hope this article will be helpful for you to increase your engagement and followers on TikTok.
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